Friday, January 6, 2012

How to Write a PSA

The article on how to write a PSA was very helpful in making sure we understand key details on writing an effective PSA. The article emphasizes the importance of 7 different things. One the PSA must have a goal that you are trying to accomplish. Another thing that the PSA must do is attract the attention of your target audience. The next thing it should do is speak to the audience in their own language and relate to the audience's lives. It is important for the PSA to deliver a single core message and deliver the message with clarity.The last and most important thing that a PSA should do is motivate the audience to act, because this is what we want to accomplish with the PSA.

The article was really helpful in organizing all of the things I need to make sure my PSA does so it is successful.

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